diff --git a/drivers/net/ethernet/intel/iavf/iavf_main.c b/drivers/net/ethernet/intel/iavf/iavf_main.c
index 6d7ba4d67a19..4018a08d63c1 100644
--- a/drivers/net/ethernet/intel/iavf/iavf_main.c
+++ b/drivers/net/ethernet/intel/iavf/iavf_main.c
@@ -3233,6 +3233,14 @@ static void iavf_reset_task(struct work_struct *work)
 		iavf_shutdown_adminq(hw);
 		iavf_init_adminq(hw);
 		iavf_request_reset(adapter);
+
+		/* Clear remembered promisc and multicast flags since
+		 * reset clears them on the host so they will get force
+		 * applied again through iavf_configure() down below.
+		 */
+		spin_lock_bh(&adapter->current_netdev_promisc_flags_lock);
+		adapter->current_netdev_promisc_flags &= ~(IFF_PROMISC | IFF_ALLMULTI);
+		spin_unlock_bh(&adapter->current_netdev_promisc_flags_lock);
 	}
 	adapter->flags |= IAVF_FLAG_RESET_PENDING;