diff --git a/drivers/net/ethernet/intel/i40e/i40e_main.c b/drivers/net/ethernet/intel/i40e/i40e_main.c
index 1b73979..10b495f 100644
--- a/drivers/net/ethernet/intel/i40e/i40e_main.c
+++ b/drivers/net/ethernet/intel/i40e/i40e_main.c
@@ -9749,7 +9749,8 @@ static int i40e_probe(struct pci_dev *pdev, const struct pci_device_id *ent)
 
 	err = i40e_init_shared_code(hw);
 	if (err) {
-		dev_info(&pdev->dev, "init_shared_code failed: %d\n", err);
+		dev_warn(&pdev->dev, "unidentified MAC or BLANK NVM: %d\n",
+			 err);
 		goto err_pf_reset;
 	}