diff --git a/tools/bpf/bpftool/Documentation/bpftool-prog.rst b/tools/bpf/bpftool/Documentation/bpftool-prog.rst
index 36e8d1c3c40d..ffdb20e8280f 100644
--- a/tools/bpf/bpftool/Documentation/bpftool-prog.rst
+++ b/tools/bpf/bpftool/Documentation/bpftool-prog.rst
@@ -15,7 +15,7 @@ SYNOPSIS
 	*OPTIONS* := { { **-j** | **--json** } [{ **-p** | **--pretty** }] | { **-f** | **--bpffs** } }
 
 	*COMMANDS* :=
-	{ **show** | **dump xlated** | **dump jited** | **pin** | **help** }
+	{ **show** | **dump xlated** | **dump jited** | **pin** | **load** | **help** }
 
 MAP COMMANDS
 =============
@@ -24,6 +24,7 @@ MAP COMMANDS
 |	**bpftool** **prog dump xlated** *PROG* [{**file** *FILE* | **opcodes**}]
 |	**bpftool** **prog dump jited**  *PROG* [{**file** *FILE* | **opcodes**}]
 |	**bpftool** **prog pin** *PROG* *FILE*
+|	**bpftool** **prog load** *OBJ* *FILE*
 |	**bpftool** **prog help**
 |
 |	*PROG* := { **id** *PROG_ID* | **pinned** *FILE* | **tag** *PROG_TAG* }
@@ -57,6 +58,11 @@ DESCRIPTION
 
 		  Note: *FILE* must be located in *bpffs* mount.
 
+	**bpftool prog load** *OBJ* *FILE*
+		  Load bpf program from binary *OBJ* and pin as *FILE*.
+
+		  Note: *FILE* must be located in *bpffs* mount.
+
 	**bpftool prog help**
 		  Print short help message.
 
@@ -126,8 +132,10 @@ EXAMPLES
 |
 | **# mount -t bpf none /sys/fs/bpf/**
 | **# bpftool prog pin id 10 /sys/fs/bpf/prog**
+| **# bpftool prog load ./my_prog.o /sys/fs/bpf/prog2**
 | **# ls -l /sys/fs/bpf/**
 |   -rw------- 1 root root 0 Jul 22 01:43 prog
+|   -rw------- 1 root root 0 Jul 22 01:44 prog2
 
 **# bpftool prog dum jited pinned /sys/fs/bpf/prog opcodes**
 
diff --git a/tools/bpf/bpftool/Documentation/bpftool.rst b/tools/bpf/bpftool/Documentation/bpftool.rst
index 926c03d5a8da..f547a0c0aa34 100644
--- a/tools/bpf/bpftool/Documentation/bpftool.rst
+++ b/tools/bpf/bpftool/Documentation/bpftool.rst
@@ -26,7 +26,7 @@ SYNOPSIS
 	| **pin** | **help** }
 
 	*PROG-COMMANDS* := { **show** | **dump jited** | **dump xlated** | **pin**
-	| **help** }
+	| **load** | **help** }
 
 DESCRIPTION
 ===========
diff --git a/tools/bpf/bpftool/common.c b/tools/bpf/bpftool/common.c
index 2bd3b280e6dd..b62c94e3997a 100644
--- a/tools/bpf/bpftool/common.c
+++ b/tools/bpf/bpftool/common.c
@@ -163,13 +163,49 @@ int open_obj_pinned_any(char *path, enum bpf_obj_type exp_type)
 	return fd;
 }
 
-int do_pin_any(int argc, char **argv, int (*get_fd_by_id)(__u32))
+int do_pin_fd(int fd, const char *name)
 {
 	char err_str[ERR_MAX_LEN];
-	unsigned int id;
-	char *endptr;
 	char *file;
 	char *dir;
+	int err = 0;
+
+	err = bpf_obj_pin(fd, name);
+	if (!err)
+		goto out;
+
+	file = malloc(strlen(name) + 1);
+	strcpy(file, name);
+	dir = dirname(file);
+
+	if (errno != EPERM || is_bpffs(dir)) {
+		p_err("can't pin the object (%s): %s", name, strerror(errno));
+		goto out_free;
+	}
+
+	/* Attempt to mount bpffs, then retry pinning. */
+	err = mnt_bpffs(dir, err_str, ERR_MAX_LEN);
+	if (!err) {
+		err = bpf_obj_pin(fd, name);
+		if (err)
+			p_err("can't pin the object (%s): %s", name,
+			      strerror(errno));
+	} else {
+		err_str[ERR_MAX_LEN - 1] = '\0';
+		p_err("can't mount BPF file system to pin the object (%s): %s",
+		      name, err_str);
+	}
+
+out_free:
+	free(file);
+out:
+	return err;
+}
+
+int do_pin_any(int argc, char **argv, int (*get_fd_by_id)(__u32))
+{
+	unsigned int id;
+	char *endptr;
 	int err;
 	int fd;
 
@@ -195,35 +231,8 @@ int do_pin_any(int argc, char **argv, int (*get_fd_by_id)(__u32))
 		return -1;
 	}
 
-	err = bpf_obj_pin(fd, *argv);
-	if (!err)
-		goto out_close;
-
-	file = malloc(strlen(*argv) + 1);
-	strcpy(file, *argv);
-	dir = dirname(file);
-
-	if (errno != EPERM || is_bpffs(dir)) {
-		p_err("can't pin the object (%s): %s", *argv, strerror(errno));
-		goto out_free;
-	}
+	err = do_pin_fd(fd, *argv);
 
-	/* Attempt to mount bpffs, then retry pinning. */
-	err = mnt_bpffs(dir, err_str, ERR_MAX_LEN);
-	if (!err) {
-		err = bpf_obj_pin(fd, *argv);
-		if (err)
-			p_err("can't pin the object (%s): %s", *argv,
-			      strerror(errno));
-	} else {
-		err_str[ERR_MAX_LEN - 1] = '\0';
-		p_err("can't mount BPF file system to pin the object (%s): %s",
-		      *argv, err_str);
-	}
-
-out_free:
-	free(file);
-out_close:
 	close(fd);
 	return err;
 }
diff --git a/tools/bpf/bpftool/main.h b/tools/bpf/bpftool/main.h
index bff330b49791..bec1ccbb49c7 100644
--- a/tools/bpf/bpftool/main.h
+++ b/tools/bpf/bpftool/main.h
@@ -111,6 +111,7 @@ char *get_fdinfo(int fd, const char *key);
 int open_obj_pinned(char *path);
 int open_obj_pinned_any(char *path, enum bpf_obj_type exp_type);
 int do_pin_any(int argc, char **argv, int (*get_fd_by_id)(__u32));
+int do_pin_fd(int fd, const char *name);
 
 int do_prog(int argc, char **arg);
 int do_map(int argc, char **arg);
diff --git a/tools/bpf/bpftool/prog.c b/tools/bpf/bpftool/prog.c
index ad619b96c276..037484ceaeaf 100644
--- a/tools/bpf/bpftool/prog.c
+++ b/tools/bpf/bpftool/prog.c
@@ -45,6 +45,7 @@
 #include <sys/stat.h>
 
 #include <bpf.h>
+#include <libbpf.h>
 
 #include "main.h"
 #include "disasm.h"
@@ -635,6 +636,30 @@ static int do_pin(int argc, char **argv)
 	return err;
 }
 
+static int do_load(int argc, char **argv)
+{
+	struct bpf_object *obj;
+	int prog_fd;
+
+	if (argc != 2)
+		usage();
+
+	if (bpf_prog_load(argv[0], BPF_PROG_TYPE_UNSPEC, &obj, &prog_fd)) {
+		p_err("failed to load program\n");
+		return -1;
+	}
+
+	if (do_pin_fd(prog_fd, argv[1])) {
+		p_err("failed to pin program\n");
+		return -1;
+	}
+
+	if (json_output)
+		jsonw_null(json_wtr);
+
+	return 0;
+}
+
 static int do_help(int argc, char **argv)
 {
 	if (json_output) {
@@ -647,13 +672,14 @@ static int do_help(int argc, char **argv)
 		"       %s %s dump xlated PROG [{ file FILE | opcodes }]\n"
 		"       %s %s dump jited  PROG [{ file FILE | opcodes }]\n"
 		"       %s %s pin   PROG FILE\n"
+		"       %s %s load  OBJ  FILE\n"
 		"       %s %s help\n"
 		"\n"
 		"       " HELP_SPEC_PROGRAM "\n"
 		"       " HELP_SPEC_OPTIONS "\n"
 		"",
 		bin_name, argv[-2], bin_name, argv[-2], bin_name, argv[-2],
-		bin_name, argv[-2], bin_name, argv[-2]);
+		bin_name, argv[-2], bin_name, argv[-2], bin_name, argv[-2]);
 
 	return 0;
 }
@@ -663,6 +689,7 @@ static const struct cmd cmds[] = {
 	{ "help",	do_help },
 	{ "dump",	do_dump },
 	{ "pin",	do_pin },
+	{ "load",	do_load },
 	{ 0 }
 };
 
