diff --git a/hw/ne2000.c b/hw/ne2000.c
index f296b10..6cb5f58 100644
--- a/hw/ne2000.c
+++ b/hw/ne2000.c
@@ -25,6 +25,7 @@
 #include "pci.h"
 #include "net.h"
 #include "ne2000.h"
+#include "loader.h"
 
 /* debug NE2000 card */
 //#define DEBUG_NE2000
@@ -767,6 +768,14 @@ static int pci_ne2000_init(PCIDevice *pci_dev)
                                  ne2000_cleanup, s);
     qemu_format_nic_info_str(s->vc, s->c.macaddr.a);
 
+    if (!pci_dev->qdev.hotplugged) {
+        static int loaded = 0;
+        if (!loaded) {
+            rom_add_option("pxe-ne2k_pci.bin");
+            loaded = 1;
+        }
+    }
+
     register_savevm("ne2000", -1, 3, pci_ne2000_save, pci_ne2000_load, d);
     return 0;
 }