diff --git a/drivers/dfu/dfu_mmc.c b/drivers/dfu/dfu_mmc.c
index 0871a77..a91793b 100644
--- a/drivers/dfu/dfu_mmc.c
+++ b/drivers/dfu/dfu_mmc.c
@@ -173,66 +173,94 @@ int dfu_read_medium_mmc(struct dfu_entity *dfu, u64 offset, void *buf,
 	return ret;
 }
 
+/*
+ * @param s Parameter string containing space-separated arguments:
+ *	1st:
+ *		raw	(raw read/write)
+ *		fat	(files)
+ *		ext4	(^)
+ *		part	(partition image)
+ *	2nd and 3rd:
+ *		lba_start and lba_size, for raw write
+ *		mmc_dev and mmc_part, for filesystems and part
+ */
 int dfu_fill_entity_mmc(struct dfu_entity *dfu, char *s)
 {
-	int dev, part;
-	struct mmc *mmc;
-	block_dev_desc_t *blk_dev;
-	disk_partition_t partinfo;
-	char *st;
-
-	dfu->dev_type = DFU_DEV_MMC;
-	st = strsep(&s, " ");
-	if (!strcmp(st, "mmc")) {
-		dfu->layout = DFU_RAW_ADDR;
-		dfu->data.mmc.lba_start = simple_strtoul(s, &s, 16);
-		dfu->data.mmc.lba_size = simple_strtoul(++s, &s, 16);
-		dfu->data.mmc.lba_blk_size = get_mmc_blk_size(dfu->dev_num);
-	} else if (!strcmp(st, "fat")) {
-		dfu->layout = DFU_FS_FAT;
-	} else if (!strcmp(st, "ext4")) {
-		dfu->layout = DFU_FS_EXT4;
-	} else if (!strcmp(st, "part")) {
-
-		dfu->layout = DFU_RAW_ADDR;
+	const char *argv[3];
+	const char **parg = argv;
+	for (; parg < argv + sizeof(argv) / sizeof(*argv); ++parg) {
+		*parg = strsep(&s, " ");
+		if (*parg == NULL) {
+			error("Invalid number of arguments.\n");
+			return -ENODEV;
+		}
+	}
 
-		dev = simple_strtoul(s, &s, 10);
-		s++;
-		part = simple_strtoul(s, &s, 10);
+	const char *entity_type = argv[0];
+	/*
+	 * Base 0 means we'll accept (prefixed with 0x or 0) base 16, 8,
+	 * with default 10.
+	 */
+	size_t second_arg = simple_strtoul(argv[1], NULL, 0);
+	size_t third_arg = simple_strtoul(argv[2], NULL, 0);
 
-		mmc = find_mmc_device(dev);
-		if (mmc == NULL || mmc_init(mmc)) {
-			printf("%s: could not find mmc device #%d!\n",
-			       __func__, dev);
+	struct mmc *mmc = find_mmc_device(dfu->dev_num);
+	if (mmc == NULL) {
+		error("Couldn't find MMC device no. %d.\n", dfu->dev_num);
+		return -ENODEV;
+	}
+	if (!mmc->has_init) {
+		if (!mmc_init(mmc)) {
+			if (!mmc->read_bl_len) {
+				error("invalid block length\n");
+				return -ENODEV;
+			}
+		} else {
+			error("Couldn't init MMC device.\n");
 			return -ENODEV;
 		}
+	}
 
-		blk_dev = &mmc->block_dev;
-		if (get_partition_info(blk_dev, part, &partinfo) != 0) {
-			printf("%s: could not find partition #%d on mmc device #%d!\n",
-			       __func__, part, dev);
+	if (!strcmp(entity_type, "raw")) {
+		dfu->layout			= DFU_RAW_ADDR;
+		dfu->data.mmc.lba_start		= second_arg;
+		dfu->data.mmc.lba_size		= third_arg;
+		dfu->data.mmc.lba_blk_size	= mmc->read_bl_len;
+	} else if (!strcmp(entity_type, "part")) {
+		disk_partition_t partinfo;
+		block_dev_desc_t *blk_dev = &mmc->block_dev;
+		int mmcdev = second_arg;
+		int mmcpart = third_arg;
+
+		if (get_partition_info(blk_dev, mmcpart, &partinfo) != 0) {
+			error("Couldn't find part #%d on mmc device #%d\n",
+			      mmcpart, mmcdev);
 			return -ENODEV;
 		}
 
-		dfu->data.mmc.lba_start = partinfo.start;
-		dfu->data.mmc.lba_size = partinfo.size;
-		dfu->data.mmc.lba_blk_size = partinfo.blksz;
-
+		dfu->layout			= DFU_RAW_ADDR;
+		dfu->data.mmc.lba_start		= partinfo.start;
+		dfu->data.mmc.lba_size		= partinfo.size;
+		dfu->data.mmc.lba_blk_size	= partinfo.blksz;
+	} else if (!strcmp(entity_type, "fat")) {
+		dfu->layout = DFU_FS_FAT;
+	} else if (!strcmp(entity_type, "ext4")) {
+		dfu->layout = DFU_FS_EXT4;
 	} else {
-		printf("%s: Memory layout (%s) not supported!\n", __func__, st);
+		error("Memory layout (%s) not supported!\n", entity_type);
 		return -ENODEV;
 	}
 
-	if (dfu->layout == DFU_FS_EXT4 || dfu->layout == DFU_FS_FAT) {
-		dfu->data.mmc.dev = simple_strtoul(s, &s, 10);
-		dfu->data.mmc.part = simple_strtoul(++s, &s, 10);
+	/* if it's NOT a raw write */
+	if (strcmp(entity_type, "raw")) {
+		dfu->data.mmc.dev = second_arg;
+		dfu->data.mmc.part = third_arg;
 	}
 
+	dfu->dev_type = DFU_DEV_MMC;
 	dfu->read_medium = dfu_read_medium_mmc;
 	dfu->write_medium = dfu_write_medium_mmc;
 	dfu->flush_medium = dfu_flush_medium_mmc;
-
-	/* initial state */
 	dfu->inited = 0;
 
 	return 0;
diff --git a/include/configs/am335x_evm.h b/include/configs/am335x_evm.h
index e0a87f8..aa036b5 100644
--- a/include/configs/am335x_evm.h
+++ b/include/configs/am335x_evm.h
@@ -188,8 +188,8 @@
 	"boot part 0 1;" \
 	"rootfs part 0 2;" \
 	"MLO fat 0 1;" \
-	"MLO.raw mmc 100 100;" \
-	"u-boot.img.raw mmc 300 400;" \
+	"MLO.raw mmc 0x100 0x100;" \
+	"u-boot.img.raw mmc 0x300 0x400;" \
 	"spl-os-args.raw mmc 80 80;" \
 	"spl-os-image.raw mmc 900 2000;" \
 	"spl-os-args fat 0 1;" \
diff --git a/include/configs/s5p_goni.h b/include/configs/s5p_goni.h
index ef5c421..8c21ab5 100644
--- a/include/configs/s5p_goni.h
+++ b/include/configs/s5p_goni.h
@@ -86,7 +86,7 @@
 #define CONFIG_ZERO_BOOTDELAY_CHECK
 
 #define CONFIG_DFU_ALT \
-	"u-boot mmc 80 400;" \
+	"u-boot raw 0x80 0x400;" \
 	"uImage fat 0 2\0" \
 
 /* partitions definitions */
diff --git a/include/configs/trats.h b/include/configs/trats.h
index 9b6aac9..d40e583 100644
--- a/include/configs/trats.h
+++ b/include/configs/trats.h
@@ -129,7 +129,7 @@
 	"name="PARTS_UMS",size=-,uuid=${uuid_gpt_"PARTS_UMS"}\0" \
 
 #define CONFIG_DFU_ALT \
-	"u-boot mmc 80 400;" \
+	"u-boot raw 0x80 0x400;" \
 	"uImage ext4 0 2;" \
 	"exynos4210-trats.dtb ext4 0 2\0"
 
diff --git a/include/dfu.h b/include/dfu.h
index 1d4006d..ea8eb09 100644
--- a/include/dfu.h
+++ b/include/dfu.h
@@ -49,11 +49,6 @@ struct nand_internal_data {
 	unsigned int part;
 };
 
-static inline unsigned int get_mmc_blk_size(int dev)
-{
-	return find_mmc_device(dev)->read_bl_len;
-}
-
 #define DFU_NAME_SIZE			32
 #define DFU_CMD_BUF_SIZE		128
 #ifndef CONFIG_SYS_DFU_DATA_BUF_SIZE
