diff --git a/drivers/net/ethernet/chelsio/cxgb/cxgb2.c b/drivers/net/ethernet/chelsio/cxgb/cxgb2.c
index c8fdeaa..20d2085 100644
--- a/drivers/net/ethernet/chelsio/cxgb/cxgb2.c
+++ b/drivers/net/ethernet/chelsio/cxgb/cxgb2.c
@@ -131,7 +131,7 @@ static void t1_set_rxmode(struct net_device *dev)
 static void link_report(struct port_info *p)
 {
 	if (!netif_carrier_ok(p->dev))
-		printk(KERN_INFO "%s: link down\n", p->dev->name);
+		netdev_info(p->dev, "link down\n");
 	else {
 		const char *s = "10Mbps";
 
@@ -141,9 +141,9 @@ static void link_report(struct port_info *p)
 			case SPEED_100:   s = "100Mbps"; break;
 		}
 
-		printk(KERN_INFO "%s: link up, %s, %s-duplex\n",
-		       p->dev->name, s,
-		       p->link_config.duplex == DUPLEX_FULL ? "full" : "half");
+		netdev_info(p->dev, "link up, %s, %s-duplex\n",
+			    s, p->link_config.duplex == DUPLEX_FULL
+			    ? "full" : "half");
 	}
 }
 
@@ -976,19 +976,13 @@ static const struct net_device_ops cxgb_netdev_ops = {
 
 static int init_one(struct pci_dev *pdev, const struct pci_device_id *ent)
 {
-	static int version_printed;
-
 	int i, err, pci_using_dac = 0;
 	unsigned long mmio_start, mmio_len;
 	const struct board_info *bi;
 	struct adapter *adapter = NULL;
 	struct port_info *pi;
 
-	if (!version_printed) {
-		printk(KERN_INFO "%s - version %s\n", DRV_DESCRIPTION,
-		       DRV_VERSION);
-		++version_printed;
-	}
+	pr_info_once("%s - version %s\n", DRV_DESCRIPTION, DRV_VERSION);
 
 	err = pci_enable_device(pdev);
 	if (err)
@@ -1124,8 +1118,8 @@ static int init_one(struct pci_dev *pdev, const struct pci_device_id *ent)
 	for (i = 0; i < bi->port_number; ++i) {
 		err = register_netdev(adapter->port[i].dev);
 		if (err)
-			pr_warning("%s: cannot register net device %s, skipping\n",
-				   pci_name(pdev), adapter->port[i].dev->name);
+			pr_warn("%s: cannot register net device %s, skipping\n",
+				pci_name(pdev), adapter->port[i].dev->name);
 		else {
 			/*
 			 * Change the name we use for messages to the name of
@@ -1143,10 +1137,10 @@ static int init_one(struct pci_dev *pdev, const struct pci_device_id *ent)
 		goto out_release_adapter_res;
 	}
 
-	printk(KERN_INFO "%s: %s (rev %d), %s %dMHz/%d-bit\n", adapter->name,
-	       bi->desc, adapter->params.chip_revision,
-	       adapter->params.pci.is_pcix ? "PCIX" : "PCI",
-	       adapter->params.pci.speed, adapter->params.pci.width);
+	pr_info("%s: %s (rev %d), %s %dMHz/%d-bit\n",
+		adapter->name, bi->desc, adapter->params.chip_revision,
+		adapter->params.pci.is_pcix ? "PCIX" : "PCI",
+		adapter->params.pci.speed, adapter->params.pci.width);
 
 	/*
 	 * Set the T1B ASIC and memory clocks.
diff --git a/drivers/net/ethernet/chelsio/cxgb/sge.c b/drivers/net/ethernet/chelsio/cxgb/sge.c
index d84872e..4829769 100644
--- a/drivers/net/ethernet/chelsio/cxgb/sge.c
+++ b/drivers/net/ethernet/chelsio/cxgb/sge.c
@@ -1822,8 +1822,8 @@ netdev_tx_t t1_start_xmit(struct sk_buff *skb, struct net_device *dev)
 		 */
 		if (unlikely(skb->len < ETH_HLEN ||
 			     skb->len > dev->mtu + eth_hdr_len(skb->data))) {
-			pr_debug("%s: packet size %d hdr %d mtu%d\n", dev->name,
-				 skb->len, eth_hdr_len(skb->data), dev->mtu);
+			netdev_dbg(dev, "packet size %d hdr %d mtu%d\n",
+				   skb->len, eth_hdr_len(skb->data), dev->mtu);
 			dev_kfree_skb_any(skb);
 			return NETDEV_TX_OK;
 		}
@@ -1831,7 +1831,7 @@ netdev_tx_t t1_start_xmit(struct sk_buff *skb, struct net_device *dev)
 		if (skb->ip_summed == CHECKSUM_PARTIAL &&
 		    ip_hdr(skb)->protocol == IPPROTO_UDP) {
 			if (unlikely(skb_checksum_help(skb))) {
-				pr_debug("%s: unable to do udp checksum\n", dev->name);
+				netdev_dbg(dev, "unable to do udp checksum\n");
 				dev_kfree_skb_any(skb);
 				return NETDEV_TX_OK;
 			}
diff --git a/drivers/net/ethernet/chelsio/cxgb3/cxgb3_main.c b/drivers/net/ethernet/chelsio/cxgb3/cxgb3_main.c
index f15ee32..2b5e621 100644
--- a/drivers/net/ethernet/chelsio/cxgb3/cxgb3_main.c
+++ b/drivers/net/ethernet/chelsio/cxgb3/cxgb3_main.c
@@ -29,6 +29,9 @@
  * CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
  * SOFTWARE.
  */
+
+#define pr_fmt(fmt) KBUILD_MODNAME ": " fmt
+
 #include <linux/module.h>
 #include <linux/moduleparam.h>
 #include <linux/init.h>
@@ -153,7 +156,7 @@ struct workqueue_struct *cxgb3_wq;
 static void link_report(struct net_device *dev)
 {
 	if (!netif_carrier_ok(dev))
-		printk(KERN_INFO "%s: link down\n", dev->name);
+		netdev_info(dev, "link down\n");
 	else {
 		const char *s = "10Mbps";
 		const struct port_info *p = netdev_priv(dev);
@@ -170,8 +173,9 @@ static void link_report(struct net_device *dev)
 			break;
 		}
 
-		printk(KERN_INFO "%s: link up, %s, %s-duplex\n", dev->name, s,
-		       p->link_config.duplex == DUPLEX_FULL ? "full" : "half");
+		netdev_info(dev, "link up, %s, %s-duplex\n",
+			    s, p->link_config.duplex == DUPLEX_FULL
+			    ? "full" : "half");
 	}
 }
 
@@ -318,10 +322,10 @@ void t3_os_phymod_changed(struct adapter *adap, int port_id)
 	const struct port_info *pi = netdev_priv(dev);
 
 	if (pi->phy.modtype == phy_modtype_none)
-		printk(KERN_INFO "%s: PHY module unplugged\n", dev->name);
+		netdev_info(dev, "PHY module unplugged\n");
 	else
-		printk(KERN_INFO "%s: %s PHY module inserted\n", dev->name,
-		       mod_str[pi->phy.modtype]);
+		netdev_info(dev, "%s PHY module inserted\n",
+			    mod_str[pi->phy.modtype]);
 }
 
 static void cxgb_set_rxmode(struct net_device *dev)
@@ -1422,8 +1426,7 @@ static int cxgb_open(struct net_device *dev)
 	if (is_offload(adapter) && !ofld_disable) {
 		err = offload_open(dev);
 		if (err)
-			printk(KERN_WARNING
-			       "Could not initialize offload capabilities\n");
+			pr_warn("Could not initialize offload capabilities\n");
 	}
 
 	netif_set_real_num_tx_queues(dev, pi->nqsets);
@@ -3132,14 +3135,13 @@ static void print_port_info(struct adapter *adap, const struct adapter_info *ai)
 
 		if (!test_bit(i, &adap->registered_device_map))
 			continue;
-		printk(KERN_INFO "%s: %s %s %sNIC (rev %d) %s%s\n",
-		       dev->name, ai->desc, pi->phy.desc,
-		       is_offload(adap) ? "R" : "", adap->params.rev, buf,
-		       (adap->flags & USING_MSIX) ? " MSI-X" :
-		       (adap->flags & USING_MSI) ? " MSI" : "");
+		netdev_info(dev, "%s %s %sNIC (rev %d) %s%s\n",
+			    ai->desc, pi->phy.desc,
+			    is_offload(adap) ? "R" : "", adap->params.rev, buf,
+			    (adap->flags & USING_MSIX) ? " MSI-X" :
+			    (adap->flags & USING_MSI) ? " MSI" : "");
 		if (adap->name == dev->name && adap->params.vpd.mclk)
-			printk(KERN_INFO
-			       "%s: %uMB CM, %uMB PMTX, %uMB PMRX, S/N: %s\n",
+			pr_info("%s: %uMB CM, %uMB PMTX, %uMB PMRX, S/N: %s\n",
 			       adap->name, t3_mc7_size(&adap->cm) >> 20,
 			       t3_mc7_size(&adap->pmtx) >> 20,
 			       t3_mc7_size(&adap->pmrx) >> 20,
@@ -3177,24 +3179,18 @@ static void cxgb3_init_iscsi_mac(struct net_device *dev)
 			NETIF_F_IPV6_CSUM | NETIF_F_HIGHDMA)
 static int init_one(struct pci_dev *pdev, const struct pci_device_id *ent)
 {
-	static int version_printed;
-
 	int i, err, pci_using_dac = 0;
 	resource_size_t mmio_start, mmio_len;
 	const struct adapter_info *ai;
 	struct adapter *adapter = NULL;
 	struct port_info *pi;
 
-	if (!version_printed) {
-		printk(KERN_INFO "%s - version %s\n", DRV_DESC, DRV_VERSION);
-		++version_printed;
-	}
+	pr_info_once("%s - version %s\n", DRV_DESC, DRV_VERSION);
 
 	if (!cxgb3_wq) {
 		cxgb3_wq = create_singlethread_workqueue(DRV_NAME);
 		if (!cxgb3_wq) {
-			printk(KERN_ERR DRV_NAME
-			       ": cannot initialize work queue\n");
+			pr_err("cannot initialize work queue\n");
 			return -ENOMEM;
 		}
 	}
diff --git a/drivers/net/ethernet/chelsio/cxgb3/cxgb3_offload.c b/drivers/net/ethernet/chelsio/cxgb3/cxgb3_offload.c
index 3f1f501..91d02eb 100644
--- a/drivers/net/ethernet/chelsio/cxgb3/cxgb3_offload.c
+++ b/drivers/net/ethernet/chelsio/cxgb3/cxgb3_offload.c
@@ -30,6 +30,8 @@
  * SOFTWARE.
  */
 
+#define pr_fmt(fmt) KBUILD_MODNAME ": " fmt
+
 #include <linux/list.h>
 #include <linux/slab.h>
 #include <net/neighbour.h>
@@ -235,8 +237,7 @@ static int cxgb_ulp_iscsi_ctl(struct adapter *adapter, unsigned int req,
 		if ((val >> S_MAXRXDATA) != 0x3f60) {
 			val &= (M_RXCOALESCESIZE << S_RXCOALESCESIZE);
 			val |= V_MAXRXDATA(0x3f60);
-			printk(KERN_INFO
-				"%s, iscsi set MaxRxData to 16224 (0x%x).\n",
+			pr_info("%s, iscsi set MaxRxData to 16224 (0x%x)\n",
 				adapter->name, val);
 			t3_write_reg(adapter, A_TP_PARA_REG2, val);
 		}
@@ -256,8 +257,7 @@ static int cxgb_ulp_iscsi_ctl(struct adapter *adapter, unsigned int req,
 		for (i = 0; i < 4; i++)
 			val |= (uiip->pgsz_factor[i] & 0xF) << (8 * i);
 		if (val && (val != t3_read_reg(adapter, A_ULPRX_ISCSI_PSZ))) {
-			printk(KERN_INFO
-				"%s, setting iscsi pgsz 0x%x, %u,%u,%u,%u.\n",
+			pr_info("%s, setting iscsi pgsz 0x%x, %u,%u,%u,%u\n",
 				adapter->name, val, uiip->pgsz_factor[0],
 				uiip->pgsz_factor[1], uiip->pgsz_factor[2],
 				uiip->pgsz_factor[3]);
@@ -709,8 +709,7 @@ static int do_smt_write_rpl(struct t3cdev *dev, struct sk_buff *skb)
 	struct cpl_smt_write_rpl *rpl = cplhdr(skb);
 
 	if (rpl->status != CPL_ERR_NONE)
-		printk(KERN_ERR
-		       "Unexpected SMT_WRITE_RPL status %u for entry %u\n",
+		pr_err("Unexpected SMT_WRITE_RPL status %u for entry %u\n",
 		       rpl->status, GET_TID(rpl));
 
 	return CPL_RET_BUF_DONE;
@@ -721,8 +720,7 @@ static int do_l2t_write_rpl(struct t3cdev *dev, struct sk_buff *skb)
 	struct cpl_l2t_write_rpl *rpl = cplhdr(skb);
 
 	if (rpl->status != CPL_ERR_NONE)
-		printk(KERN_ERR
-		       "Unexpected L2T_WRITE_RPL status %u for entry %u\n",
+		pr_err("Unexpected L2T_WRITE_RPL status %u for entry %u\n",
 		       rpl->status, GET_TID(rpl));
 
 	return CPL_RET_BUF_DONE;
@@ -733,8 +731,7 @@ static int do_rte_write_rpl(struct t3cdev *dev, struct sk_buff *skb)
 	struct cpl_rte_write_rpl *rpl = cplhdr(skb);
 
 	if (rpl->status != CPL_ERR_NONE)
-		printk(KERN_ERR
-		       "Unexpected RTE_WRITE_RPL status %u for entry %u\n",
+		pr_err("Unexpected RTE_WRITE_RPL status %u for entry %u\n",
 		       rpl->status, GET_TID(rpl));
 
 	return CPL_RET_BUF_DONE;
@@ -754,7 +751,7 @@ static int do_act_open_rpl(struct t3cdev *dev, struct sk_buff *skb)
 								    t3c_tid->
 								    ctx);
 	} else {
-		printk(KERN_ERR "%s: received clientless CPL command 0x%x\n",
+		pr_err("%s: received clientless CPL command 0x%x\n",
 		       dev->name, CPL_ACT_OPEN_RPL);
 		return CPL_RET_BUF_DONE | CPL_RET_BAD_MSG;
 	}
@@ -772,7 +769,7 @@ static int do_stid_rpl(struct t3cdev *dev, struct sk_buff *skb)
 		return t3c_tid->client->handlers[p->opcode] (dev, skb,
 							     t3c_tid->ctx);
 	} else {
-		printk(KERN_ERR "%s: received clientless CPL command 0x%x\n",
+		pr_err("%s: received clientless CPL command 0x%x\n",
 		       dev->name, p->opcode);
 		return CPL_RET_BUF_DONE | CPL_RET_BAD_MSG;
 	}
@@ -790,7 +787,7 @@ static int do_hwtid_rpl(struct t3cdev *dev, struct sk_buff *skb)
 		return t3c_tid->client->handlers[p->opcode]
 		    (dev, skb, t3c_tid->ctx);
 	} else {
-		printk(KERN_ERR "%s: received clientless CPL command 0x%x\n",
+		pr_err("%s: received clientless CPL command 0x%x\n",
 		       dev->name, p->opcode);
 		return CPL_RET_BUF_DONE | CPL_RET_BAD_MSG;
 	}
@@ -817,7 +814,7 @@ static int do_cr(struct t3cdev *dev, struct sk_buff *skb)
 		return t3c_tid->client->handlers[CPL_PASS_ACCEPT_REQ]
 		    (dev, skb, t3c_tid->ctx);
 	} else {
-		printk(KERN_ERR "%s: received clientless CPL command 0x%x\n",
+		pr_err("%s: received clientless CPL command 0x%x\n",
 		       dev->name, CPL_PASS_ACCEPT_REQ);
 		return CPL_RET_BUF_DONE | CPL_RET_BAD_MSG;
 	}
@@ -911,7 +908,7 @@ static int do_act_establish(struct t3cdev *dev, struct sk_buff *skb)
 		return t3c_tid->client->handlers[CPL_ACT_ESTABLISH]
 		    (dev, skb, t3c_tid->ctx);
 	} else {
-		printk(KERN_ERR "%s: received clientless CPL command 0x%x\n",
+		pr_err("%s: received clientless CPL command 0x%x\n",
 		       dev->name, CPL_ACT_ESTABLISH);
 		return CPL_RET_BUF_DONE | CPL_RET_BAD_MSG;
 	}
@@ -957,7 +954,7 @@ static int do_term(struct t3cdev *dev, struct sk_buff *skb)
 		return t3c_tid->client->handlers[opcode] (dev, skb,
 							  t3c_tid->ctx);
 	} else {
-		printk(KERN_ERR "%s: received clientless CPL command 0x%x\n",
+		pr_err("%s: received clientless CPL command 0x%x\n",
 		       dev->name, opcode);
 		return CPL_RET_BUF_DONE | CPL_RET_BAD_MSG;
 	}
@@ -994,8 +991,7 @@ static struct notifier_block nb = {
  */
 static int do_bad_cpl(struct t3cdev *dev, struct sk_buff *skb)
 {
-	printk(KERN_ERR "%s: received bad CPL command 0x%x\n", dev->name,
-	       *skb->data);
+	pr_err("%s: received bad CPL command 0x%x\n", dev->name, *skb->data);
 	return CPL_RET_BUF_DONE | CPL_RET_BAD_MSG;
 }
 
@@ -1013,8 +1009,8 @@ void t3_register_cpl_handler(unsigned int opcode, cpl_handler_func h)
 	if (opcode < NUM_CPL_CMDS)
 		cpl_handlers[opcode] = h ? h : do_bad_cpl;
 	else
-		printk(KERN_ERR "T3C: handler registration for "
-		       "opcode %x failed\n", opcode);
+		pr_err("T3C: handler registration for opcode %x failed\n",
+		       opcode);
 }
 
 EXPORT_SYMBOL(t3_register_cpl_handler);
@@ -1033,9 +1029,8 @@ static int process_rx(struct t3cdev *dev, struct sk_buff **skbs, int n)
 		if (ret & CPL_RET_UNKNOWN_TID) {
 			union opcode_tid *p = cplhdr(skb);
 
-			printk(KERN_ERR "%s: CPL message (opcode %u) had "
-			       "unknown TID %u\n", dev->name, opcode,
-			       G_TID(ntohl(p->opcode_tid)));
+			pr_err("%s: CPL message (opcode %u) had unknown TID %u\n",
+			       dev->name, opcode, G_TID(ntohl(p->opcode_tid)));
 		}
 #endif
 		if (ret & CPL_RET_BUF_DONE)
@@ -1099,7 +1094,7 @@ static void set_l2t_ix(struct t3cdev *tdev, u32 tid, struct l2t_entry *e)
 
 	skb = alloc_skb(sizeof(*req), GFP_ATOMIC);
 	if (!skb) {
-		printk(KERN_ERR "%s: cannot allocate skb!\n", __func__);
+		pr_err("%s: cannot allocate skb!\n", __func__);
 		return;
 	}
 	skb->priority = CPL_PRIORITY_CONTROL;
@@ -1132,23 +1127,22 @@ static void cxgb_redirect(struct dst_entry *old, struct neighbour *old_neigh,
 	if (!is_offloading(olddev))
 		return;
 	if (!is_offloading(newdev)) {
-		printk(KERN_WARNING "%s: Redirect to non-offload "
-		       "device ignored.\n", __func__);
+		pr_warn("%s: Redirect to non-offload device ignored\n",
+			__func__);
 		return;
 	}
 	tdev = dev2t3cdev(olddev);
 	BUG_ON(!tdev);
 	if (tdev != dev2t3cdev(newdev)) {
-		printk(KERN_WARNING "%s: Redirect to different "
-		       "offload device ignored.\n", __func__);
+		pr_warn("%s: Redirect to different offload device ignored\n",
+			__func__);
 		return;
 	}
 
 	/* Add new L2T entry */
 	e = t3_l2t_get(tdev, new, newdev, daddr);
 	if (!e) {
-		printk(KERN_ERR "%s: couldn't allocate new l2t entry!\n",
-		       __func__);
+		pr_err("%s: couldn't allocate new l2t entry!\n", __func__);
 		return;
 	}
 
diff --git a/drivers/net/ethernet/chelsio/cxgb4/cxgb4_main.c b/drivers/net/ethernet/chelsio/cxgb4/cxgb4_main.c
index f0718e1..aa63b66 100644
--- a/drivers/net/ethernet/chelsio/cxgb4/cxgb4_main.c
+++ b/drivers/net/ethernet/chelsio/cxgb4/cxgb4_main.c
@@ -5131,7 +5131,7 @@ static int __init cxgb4_init_module(void)
 	/* Debugfs support is optional, just warn if this fails */
 	cxgb4_debugfs_root = debugfs_create_dir(KBUILD_MODNAME, NULL);
 	if (!cxgb4_debugfs_root)
-		pr_warning("could not create debugfs entry, continuing\n");
+		pr_warn("could not create debugfs entry, continuing\n");
 
 	ret = pci_register_driver(&cxgb4_driver);
 	if (ret < 0)
diff --git a/drivers/net/ethernet/chelsio/cxgb4vf/cxgb4vf_main.c b/drivers/net/ethernet/chelsio/cxgb4vf/cxgb4vf_main.c
index 0188df7..56b46ab 100644
--- a/drivers/net/ethernet/chelsio/cxgb4vf/cxgb4vf_main.c
+++ b/drivers/net/ethernet/chelsio/cxgb4vf/cxgb4vf_main.c
@@ -33,6 +33,8 @@
  * SOFTWARE.
  */
 
+#define pr_fmt(fmt) KBUILD_MODNAME ": " fmt
+
 #include <linux/module.h>
 #include <linux/moduleparam.h>
 #include <linux/init.h>
@@ -196,11 +198,10 @@ void t4vf_os_link_changed(struct adapter *adapter, int pidx, int link_ok)
 			break;
 		}
 
-		printk(KERN_INFO "%s: link up, %s, full-duplex, %s PAUSE\n",
-		       dev->name, s, fc);
+		netdev_info(dev, "link up, %s, full-duplex, %s PAUSE\n", s, fc);
 	} else {
 		netif_carrier_off(dev);
-		printk(KERN_INFO "%s: link down\n", dev->name);
+		netdev_info(dev, "link down\n");
 	}
 }
 
@@ -2465,8 +2466,6 @@ static const struct net_device_ops cxgb4vf_netdev_ops	= {
 static int cxgb4vf_pci_probe(struct pci_dev *pdev,
 			     const struct pci_device_id *ent)
 {
-	static int version_printed;
-
 	int pci_using_dac;
 	int err, pidx;
 	unsigned int pmask;
@@ -2478,10 +2477,7 @@ static int cxgb4vf_pci_probe(struct pci_dev *pdev,
 	 * Print our driver banner the first time we're called to initialize a
 	 * device.
 	 */
-	if (version_printed == 0) {
-		printk(KERN_INFO "%s - version %s\n", DRV_DESC, DRV_VERSION);
-		version_printed = 1;
-	}
+	pr_info_once("%s - version %s\n", DRV_DESC, DRV_VERSION);
 
 	/*
 	 * Initialize generic PCI device state.
@@ -2920,18 +2916,15 @@ static int __init cxgb4vf_module_init(void)
 	 * Vet our module parameters.
 	 */
 	if (msi != MSI_MSIX && msi != MSI_MSI) {
-		printk(KERN_WARNING KBUILD_MODNAME
-		       ": bad module parameter msi=%d; must be %d"
-		       " (MSI-X or MSI) or %d (MSI)\n",
-		       msi, MSI_MSIX, MSI_MSI);
+		pr_warn("bad module parameter msi=%d; must be %d (MSI-X or MSI) or %d (MSI)\n",
+			msi, MSI_MSIX, MSI_MSI);
 		return -EINVAL;
 	}
 
 	/* Debugfs support is optional, just warn if this fails */
 	cxgb4vf_debugfs_root = debugfs_create_dir(KBUILD_MODNAME, NULL);
 	if (IS_ERR_OR_NULL(cxgb4vf_debugfs_root))
-		printk(KERN_WARNING KBUILD_MODNAME ": could not create"
-		       " debugfs entry, continuing\n");
+		pr_warn("could not create debugfs entry, continuing\n");
 
 	ret = pci_register_driver(&cxgb4vf_driver);
 	if (ret < 0 && !IS_ERR_OR_NULL(cxgb4vf_debugfs_root))
